Imagine if you found another person with the same home screen set up as you?

Well FLITTER thinks this is very interesting so we set up a Tumblr where people all over the world can submit and share their home screen screenshot.

Just visit onmyhomescreen.com and submit using the form or simple take the screenshot and email it to naoclok385@tumblr.com

FLITTER has a new website! BUT you can’t check it out till you’ve read the story.

In January Jen and I got Married. Then we had several contracts to finish off before we could go to Rarotonga on our Honeymoon. So we took that time to re-think our purpose and the direction our company was going to take.  As with any project like this we’ve gone through countless iterations while we’re researching, reading and debating what we were about.

Jen and I bring an immense amount of IP, experience and insight to any social/digital project. But there is one thing we decided very early on. That we are only going to work on projects that WE LOVE, that we’re passionate about. If we don’t get excited we’re never going to bring the energy or the right ideas to the table to bring the campaign to life. You can’t engage online whether it’s for yourself or anyone else if you’re just not that interested.

So this week we launch our signature package ’100 Days of FLITTER’. We’ve split the package into three segments, Social Business, Social Brands and Social Campaigns. With 100 days companies get access to our full fire-hose of insights, experience and creativity. For us, business is about relationships, partnerships that create and inspire. We’re not busy watching the clock, we’re making it happen.

With this new package we have limited the amount of projects we can take on at any one time. At the moment we have limited spaces available for new 100 Days of FLITTER projects. So if your business wants to make the Social Web a high priority you’re best to get in touch.

Click the image to see the new website..

Beet.TV spoke with him recently at the Advertising Age Social TV conference in New York where Bitterman was session moderator.

For one I’m quite a fan of the second screen. I’m unsure that I would want social interactions taking up vital TV real estate. Certainly prompts to share, connect and engage can motivate action but seeing tweets and facebook posts scrolling on the TV screen could be more distracting than switching your glance from TV to iPad to pick up the conversations.

What do you think?

Image Credit

Talking about ourselves triggers pleasure points in your brain, much like food.

Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money, researchers reported Monday.

About 40% of everyday speech is devoted to telling others about what we feel or think. Now, through five brain imaging and behavioral experiments, Harvard University neuroscientists have uncovered the reason: It feels so rewarding, at the level of brain cells and synapses, that we can’t help sharing our thoughts.

One experiment asked the volunteers questions about themselves and about other people.  They offered financial incentives if the volunteers answered questions about other people – but between 17% and 25% of the time, they chose to give up the money and answer questions about themselves instead.

“It rings true to me,” said psychologist James Pennebaker at the University of Texas at Austin… We love it if other people listen to us. Why else would you tweet?”

Humans are wired to Tweet, it’s in our very nature to share stories about ourselves. So if you think Twitter is a little narcissistic you’d be right….just like we are offline too.

Promising two full days of presentations that will enable you to take data use to another level, this is an event not to be missed. Hear a mix of practical data application methods from a number of case studies and strategic ways to improve your marketing while networking with peers.

We have one ticket to give away

Enter through Facebook

Enter through Twitter

Image credit

A social brand is just that, a business that is remodeling or retrofitting its existing marketing practices to new media. A social business is something altogether different as it embraces introspection and extrospection to reevaluate internal and external processes, systems, and opportunities to transform into a living, breathing entity that adapts to market conditions and opportunities.

Source

Social Media isn’t owned by Marketing, PR, IT, Comms or any other department. It’s owned by the whole organisation.

While there’s value in earning views, driving traffic, and building connections through the 3F’s (friends, fans and followers), success isn’t just defined simply by what really amounts to low-hanging fruit.

The truth is that businesses cannot measure what it is they don’t know to value. As a result, innovation in new engagement initiatives is stifled because we’re applying dated or inflexible frameworks to new paradigms. Social media isn’t owned by marketing, but instead the entire organization. This changes everything and makes your role so much more important. It’s up to you to learn how to think outside of the proverbial social media box to see what others don’t, the ability to improve customers experiences through the evolution of a social brand into a social business

Source

Social media is bigger than any one department but as the sum of all the parts it can enrich customers lives and future proof your business

Brian Solis is a futurist and thought leader. I met Brian at a conference in Sydney 2 years ago and since have been an avid consumer of his insights.  In the next few days we’ll be relaunching our website with a focus on our flagship service “100 Days of Flitter” which is aimed at helping companies become a social business.

Image credit

So apart of the re-branding process we’re currently going through is the development of a new package called the ’100 Days of FLITTER’ which is helping us formalise the process we take companies through.

With 100 Days of FLITTER we take companies through a holistic and wide-ranging strategic program. It begins with discussions and brainstorming at the highest level to create a vision for the project, the key goals, objectives and results we aim to achieve over 100 days. It ends with the company being fully prepared, equipped, socially connected and engaged in a multi-channel strategy.

Data plays a significant role in opportunity identification, resource allocation and content programming. So we’ve broken ‘data’ in to 5 segments to help you understand what each type means and where it adds value to your overall strategic pathway.

1. Performance data
2. Conversation data
3. Industry or topic data
4. Traffic and link data
5. Conversion or results data

Performance Data

Essentially performance data answers the question “how are we going right now?”. SproutSocial has a reports section that lays out key performance information like this.

Performance dashboards can be as simple or as detailed as required but generally they give management a quick, easily digestible overview of how well your social channels are going. In most cases we build our own custom reports that present multi-channel; project critical data and insights without distractions.

Performance might include click through rates, document downloads or other KPI data as well depending on the project. In most cases we’re interested in activity levels on each social network, mentions, shares, other interactions that help us understand user behaviour, interests and other insights to help our content and posts have the most impact.

Conversation Data

Starts digging into real-time conversations, brand mentions, demographics and user characteristics, sentiment and content. Often analysing this data takes dedicated human time and the ability to make cross-channel connections, cross-reference data and apply filters to isolate trends. There are quite a few enterprise level analytics and monitoring applications people use for this. We use the best tool for that job and often draw on pulling custom data directly from the Twitter Firehose or other network API’s.

Occasionally we discover brand conversations on social networks where we don’t have a presence. The ability to listen to real-time conversation data empowers a company to respond quickly, rewarding and sharing positive stories or taking steps to remedy service failures, solve problems and learn about their customers feelings.

Industry/Topic Data

Along with Conversation data, monitoring industry and topic conversations helps us identify key influencers and interesting content. We can start to measure a brands share of voice within the industry and of course monitor competitor activity.

We’re also interested in tracking hashtags, keywords and phrases people might be using that could relate to a question, issue or event that the brand could be engaging with. We’re looking for trends to identify opportunities for new content, discussions and connections.

Tracking industry and topic data helps us listen to a wider knowledge base and ensure we’re curating content that’s topical, interesting and useful.

Traffic and Link Data

You’re probably familiar with the typical hub-and-spoke design of your digital network with your website at the centre and your social networks creating the spokes.  In most cases companies use their website as the central hub for digital content, communications and resources. Social channels, SEO, ad campaigns and the like all generate traffic that leads back to the website. It could be a campaign landing page, video, PDF, blog post, support knowledge base or a contact form as a few examples.

Within this category we’re interested in learning where traffic comes from, which social networks, items of content or ads are adding the most value.

With link tracking we can start developing stories about where your content is shared, published and accessed.  We can watch as a resource is shared across multiple social channels, who the key influencers are who shared it and who generated the most re-shares of the content online. Digging deeper we can learn demographic, location and sentiment trends related to each item of content or link we share.

Conversion and Results Data

This is where we begin to develop success metrics. In some cases a company can easily determine the value of a visit to their website based on average conversion rates and the dollar value of purchases. In other cases we might be driving ticket purchases from a Facebook advert or campaign tab through to the ticket booking page and can track the interaction through to the confirmation page. Quite commonly we’re tracking how many times a report has been viewed or downloaded and where those visitors came from. Then we might cross reference that information with subsequent conversation data like hash-tagged conversations, quote tweets from the doc or other discussions that resulted from the interaction.

Either way at this stage of the data program we’re looking to identify opportunities to actively track conversions and results from content programs and engagement tactics online.

Intuitive Trend Analysis

Prediction is the holy grail of data. While trend lines can forecast in to the future most social data is difficult to predict at the best of times. Who knows how people will react, how interests will change over time or what topics your audiences will be most engaged with in 3 months. BUT trends and intelligent data analysis can give us the foresight to react and plan.

Early adopters might start talking about a new product being released next month. To leverage off those conversations we might prepare a product landing page with pre-ordering facilities, share functions and other resources to inspire and engage those passionate fans.

As you can see I could go on and on about social media data, tools, insights and where each can add value to your web strategies and business planning.

For more information please get in touch with us at FLITTER and we’ll discuss how we can work together.

Part one

Part two

People choice

We all love lists and scores so whether it’s Klout, PeerIndex or the Herald’s own you’re sure to find 100′s of eyeballs scanning over who’s on it and who’s not.

What I’m interested in is whether being ‘On the list’ helps you grow your audience… ie. do you get any new followers?

I have created a public PeopleBrowsr dashboard so you can track all the people added to the NZHerald Lists to date http://nzheraldlist.peoplebrowsr.com/va

So I’ve added up how many new followers everyone included in one of the NZHerald Tweeter lists has gained over the last 4 days.

85% of people on the list did gain more new followers in the last few days than they had been gaining over the previous 4 days or more. So the profile in the NZHerald was positive for those people. Perhaps this would be a weekly feature? What do you think? It seems like a great way to give top tweeters profile to a wider audience.

High touch to the NZHerald #imagecredit

Take a look at Social Bakers; if you’re another social stats nutter like me you’ll probably find a day or two disappears pretty quickly.

I sorted this list based on the % change in Facebook accounts within the last month.

Brazil gained more than twice as many new Facebook accounts than any other country.

On the flip side the United States lost 1.1 million Facebook profiles

(Click the image to visit the report on SocialBakers)

So where does New Zealand feature in this list?

In the last month NZ gained just over 7,000 new Facebook profiles to reach 2,151,820 or 51.7% of our population.

While we’re at this; Which countries have the highest percentage of their populations registered with Facebook?

New Zealand is the 20th most Facebook loving country. Here is the top 30 countries for you, click through if you want to dig deeper.

Only two places stand out. Monaco and the Falkland Islands with more than 80% of their population on Facebook. Not that they are very big populations but just imagine when the rest of the world is like that…